Working with software and SaaS companies to build, shape and transform their Professional Services capability. In many product-led businesses, Services is undervalued, misunderstood, or caught in a relationship with Sales that creates friction rather than momentum. What gets missed is more fundamental — customers buy solutions, not software and Services separately. Companies that understand that build their entire engagement model around customer success. Those that don't leave value on the table. The commercial and strategic cost of that misalignment is significant — and fixable.

AI belongs in this conversation — not as a follow-on to getting Services right, but as an integral part of what getting it right now means. The companies that will extract genuine value from AI are those actively shaping or transforming their Services strategy with it already in mind — how it changes engagement models, what it means for outcomes, where it creates leverage and where it creates risk. That requires deep Services expertise as a starting point, not an afterthought. It is where Zattia focuses.

Working with Services leaders who want to develop the commercial and strategic depth the role demands — including how to build Services' profile and influence within the broader business, which is often as important as operational execution.

Also working directly with CEOs, CROs, COOs, CTOs and other senior leaders in software and SaaS businesses who understand the strategic importance of Services but need the insight, framework or support to act on it — whether ahead of building a permanent Services leadership team, alongside one, or simply to reach the next stage of growth with confidence.

The goal in either case is the same: leaders and organisations that understand what Services can and should contribute, and are equipped to make it happen.